Christian Louboutin chose the color red for his red soled shoes specifically. While the idea hit him as he was watching a female coworker paint her nails, the idea was most certainly his. As he observed the red color transforming her fingertips he realized this was a form of war paint, a position of pride. He realized he could add this same type of stature and strength to his shoes by defining their position with a sole that was not meant to blend in but rather stand out. In general the soles of the shoes are not something you are meant to notice, the tops of the shoes are what is important.
The red bottom shoes were specifically designed to be a statement of power.
Not only did this woman have great taste in shoes but shoe could afford expensive shoes, so she is a force to be reckoned with.
Stature
Many of Louboutin’s shoes are extremely high heels. He is credited for bringing about the re-emergence of stiletto heels in the 
90s. Basically Christian was frustrated and annoyed with the turn in women’s fashion. The 90s was all about grunge and almost had a hippy feel to it but without the cool flip flops. Instead, women were running around in clogs, his least favorite shoe of all times. The clogs make a hideous noise and you are looking for “livestock” not a woman. Needless to say you are unlikely to ever see a pair of clogs with the signature red sole. But also important in designing shoes was elevating the stature of women. Stature and height are often synonymous with power. There is a certain strength to being taller than those around you. By going back to the super high heels, women are put at least eye-to-eye with their male counter parts if not looking down on them. This levels the playing field.
Color and Audacity
Not only does the red sole help Christian Louboutin shoes stand out, but his bold use of color and embellishments make the shoes unmistakeable. The idea is that those fashion icons in the world, those willing to go above and beyond are usually the ones who get ahead. You want your shoes to be a source of strength and power. The shoes should complete the outfit and should mean something. If not to those around you, to you. You should walk into a room feeling confident and tall, able to take on anything that is thrown your direction and that is what these red soled shoes do.
No Free Rides
Christian Louboutin feels that maintaining the integrity of his brand is above celebrity. While many designers beg and plead for 
people to wear their designs, knowing that the right photograph translates into tons of sales worldwide, Louboutin does not believe in giving away shoes. He will offer discounts and help celebrities find the right shoes but the people who can afford to buy his shoes can afford to pay for his shoes. He does not give away his art but he will help anyone find the right pair for the right occasion. Sarah Jessica Parker even wore the coveted red soles to her wedding. There could not be a more fashion forward icon than that of Carrie Bradshaw.
Danielle Steel is one of his best customers and reportedly owns more than 6000 pairs of Christian Louboutin red bottom shoes.
Whatever intrigues you about the red sole, the boldness, the uniqueness or just the financial status, you are likely to find a pair of shoes that calls out to you in one way or another. It is very easy to get pulled into the special world of high-end shoes. Remember to look for deals and watch out for scams. Many people will try to sell you a fake pair of Christian Louboutin shoes, just because they have a red sole does not mean the shoes are real. Do your research and make sure your deals come from an older line and you will likely find an authentic pair of stature building shoes to add to your collection. The pride of owning an pair of Louboutin red bottom shoes partly comes from knowing that you earned it.